Graffiti as Learning: Psychological Insights into Unconventional Education | Chapter 4 | Walls That Teach: Graffiti, Education and the Pedagogy of Resistance

 

This chapter is a conceptual study which explores graffiti not merely as vandalism but as a noteworthy, albeit unconventional, mode of education and personal development. It digs into several psychological theories to unpack how the creation and interpretation of graffiti can promote learning, especially for students and groups operating outside formal educational contexts. The chapter assesses how identity formation theories illuminate graffiti's role in self-expression and the claiming of identity, especially among adolescents. The social learning theory is applied to comprehend the transmission of skills, values, and norms within graffiti subcultures, while the sociocultural theory outlines graffiti as a cultural tool for meaning-making and socially mediated learning within distinctive contexts. Furthermore, the chapter reviews the constructivist learning theory, revealing how both creators and viewers actively build understanding and interpretation of their environment through graffiti. It also examines graffiti's potential for critical pedagogy, empowering marginalised voices to contest prevailing narratives and engage in social criticism. Finally, principles related to art therapy are deliberated to appreciate the emotional expression and transformative potential built into the act of creating graffiti. By blending these psychological perspectives, the chapter argues for a nuanced awareness of graffiti as a complex phenomenon that can provide deep learning experiences related to identity, community, critical consciousness, and voice, urging a review of its place in discussions of informal and non-formal education. This theoretical examination offers professionals a robust, theoretically reinforced framework for re-contextualising graffiti from a problem of vandalism to a prospective avenue for informal education and personal development.

 

 

Author(s) Details

Edmore Chingwe
Department of Foundations of Education, Rwanda Basic Education Board, TTC Bicumbi, Rwanda.

 

Please see the book here :- https://doi.org/10.9734/bpi/mono/978-93-47485-01-5/CH4

Study on Consumer Behavior and Factors of Making Purchasing Decisions | Chapter 8 | Modern Perspectives in Economics, Business and Management Vol. 10

 With the constant changes and reclassifications in the field of marketing, the fundamental goal of marketing today is to match products to the needs and desires of consumers.

The ability of businesses to comprehend consumer behaviour is a prerequisite for their success.

This article discusses marketing practises that aid in understanding the behaviour and decisions of those who create the final demand for products and services. The primary purpose of this article is to investigate the consumer position in relation to the market and the factors that customers use to decide whether or not to purchase a product. The research methodologies used in this work are content analysis, export conclusions for the usage of products from consumers, understanding the results of marketing activities, and method of analysis and synthesis. In addition, this article represents a significant effort on the part of the consumer to learn how to operate and to be the best and most knowledgeable. Because of the critical tone in today's economy, consumers are compelled to adjust their purchasing habits; as a result, marketing leaders devise relevant and effective techniques.

Author(S) Details

Ioanna Dimitrakaki
International Hellenic University, Greece.

View Book:- https://stm.bookpi.org/MPEBM-V10/article/view/4050