A Case Study on Rural Weekly Market at Buyers Doorstep - With Special Reference to "Organic Bhaji" in Kolhapur District of Maharashtra State | Chapter 3 | New Advances in Business, Management and Economics Vol. 1

A market is a place where buyers and sellers come together. A market center performs the exchange of goods and services and also ideas and information. The nature of weekly markets is very old. Weekly markets are held on a specific day of the week. As per the Rural Marketing Association of India, in 2011 Maharashtra had 22300 average numbers of visitors in large weekly markets, while in small weekly markets 10500 customers’ visited approximately in Maharashtra. Nowadays buyers expect door-step services i.e. home delivery, because of their busy lifestyle. The consumers, who are health conscious, prefer organic products i.e. standard and specific choices. This paper attempts to study organic Bhaji, the family venture engaged with providing weekly door-step services.

 

Author (s) Details

 

Vidya Anandrao Salokhe
CSIBER Trust's College of Non- Conventional Vocational Courses for Women, Kolhapur, Maharashtra, India.

 

Please see the book here:- https://doi.org/10.9734/bpi/nabme/v1/3838

Comparison between Rural and Urban Consumer Behaviour: An Empirical Study | Chapter 9 | Contemporary Research in Business, Management and Economics Vol. 2

 Consumers live up to the adage that "Consumer is King" in today's modern, technologically evolved society.

These days, all customers have good communication and connection with both the items and each other. A mature and awakened society may be identified by its knowledgeable and educated consumers. Consumer education imparts knowledge and skills that enable one to make better purchasing decisions. In order to be able to defend himself against any wrongdoing on the side of the merchant, a customer must be satisfied to be watchful and discriminating. They keep an eye out for different marketing gimmicks and deceptions connected to the products they are purchasing. Consumers look for knowledge on every aspect of a product, from its creation to its use, increasing their awareness and helping them make the best decision for their requirements. Therefore, it is crucial to investigate the source the consumer is using to gather this information. The purpose of the study is to identify the numerous factors that influence consumer awareness, as well as how they differ and overlap among the various market groups. The study utilized a stratified sampling method to select 1377 customers from the Telangana district of Hyderabad, providing a representative sample for analysis. Methodologies included Chi-square and Regression analysis techniques, enabling a comprehensive examination of the data. The study noted that the reading habit and the extent of discussion with various members of society are the main variables that assist a consumer in increasing his density of awareness. Specific variables such as reading habits and social engagement were found to significantly impact consumer awareness levels among both rural and urban participants. The variables were chosen to identify the relationship between the factors associated with awareness among rural and urban consumers and their level of awareness. Consumers must be well-informed in order to respond to new technologies and impending difficulties since reading and conversation play a key role.

The characteristics of urban and rural customers differ significantly. The region affects the choices and likes. There is always room for research into the different elements influencing how customers in urban and rural locations behave while making purchases. Among the key variables studied were reading habits and social engagement, which were found to significantly influence consumer awareness in both rural and urban areas. The findings can help businesses better serve their online customers. They may use it to divide the Internet purchasing market into segments depending on the motivations and preferences of consumers in rural and urban areas. They will get nearer to the buyers as a result. They will be able to examine clients from both urban and rural locations more attentively.

Author(s) Details:

S. Md. Shakir Ali,
Department of Digital Business, Lithan Academy (eduCLaas Pte Ltd.), Singapore.

Md. Wasim Akhtar,
Council for Social Development (CSD), Hyderabad, India.

Please see the link here: https://stm.bookpi.org/CRBME-V2/article/view/13695

Methodology for Identifying Homogeneous Consumer Groups Based on Qualitative Data | Chapter 9 | Current Aspects in Business, Economics and Finance Vol.5

 In this composition, the author proposes a system for relating homogeneous consumer groups grounded on qualitative data. The problem is that when probing the end- stoner request, information is frequently presented not in quantitative but in qualitative form. The arbitrary variables with which fine statistics deal are generally assumed to be numeric. thus, among experimenters there's an opinion that achieving at least an interval position of dimension is always desirable, since it expands the experimenter capabilities, giving him grounds to use data fine and statistical analysis traditional styles. Sociologists, on the other hand, emphasize the qualitative data enormous part in the repliers' study. The presented methodology is grounded on cluster analysis, differs from the applied request segmentation styles in that it uses cluster analysis algorithms developed concerning qualitative pointers, and involves a propinquity measure use that allows one to determine the natural weights between clustering variables. Also, the fashion provides for the optimal partition determination grounded on the changes' graph in the average internal communication, depending on the named clusters' number. The optimal among the partitions set is considered to be a partition in which the average internal connection increases sprucely in comparison with the former partition. handed that the clusters' number in each posterior partition in comparison with the former bone is lesser by one. therefore, the methodology allows relating the being request structure.

Author(s) Details:

G. S. Gabidinova,
Naberezhnye Chelny Institute (Branch) of Kazan Federal University, 68/19, Mira prospect, Naberezhnye Chelny, Republic of Tatarstan, 423812, Russia.

Please see the link here: https://stm.bookpi.org/CABEF-V5/article/view/8456

Study on Consumer Behavior and Factors of Making Purchasing Decisions | Chapter 8 | Modern Perspectives in Economics, Business and Management Vol. 10

 With the constant changes and reclassifications in the field of marketing, the fundamental goal of marketing today is to match products to the needs and desires of consumers.

The ability of businesses to comprehend consumer behaviour is a prerequisite for their success.

This article discusses marketing practises that aid in understanding the behaviour and decisions of those who create the final demand for products and services. The primary purpose of this article is to investigate the consumer position in relation to the market and the factors that customers use to decide whether or not to purchase a product. The research methodologies used in this work are content analysis, export conclusions for the usage of products from consumers, understanding the results of marketing activities, and method of analysis and synthesis. In addition, this article represents a significant effort on the part of the consumer to learn how to operate and to be the best and most knowledgeable. Because of the critical tone in today's economy, consumers are compelled to adjust their purchasing habits; as a result, marketing leaders devise relevant and effective techniques.

Author(S) Details

Ioanna Dimitrakaki
International Hellenic University, Greece.

View Book:- https://stm.bookpi.org/MPEBM-V10/article/view/4050

Investigating the Cosmeceutical Consumption Behaviour amongst Males in Indian Market-Analysis of Determinants and Influencing Factors | Chapter 8 | Current Strategies in Economics and Management Vol. 7

 The aim of this research was to understand the main determinants of the Indian cosmeceutical market influencing the consumption behaviour of males. The aim of this study is to identify various factors influencing the behaviour of male consumption of various types of male cosmeceutical products on the Indian market. In select states around Delhi, the emphasis has been given to males in the age group of 15-50 years. The emphasis is on the perception and predisposition of males to the types of cosmeceutical items. Different questions related to the use of male cosmeceutical products and are still to be answered. In order to find the answers to such questions, this study focuses on the behaviour of male consumption and more specifically on the factors correlated with their behaviour. The data was obtained from a group of 300 males using a questionnaire. The findings were analysed through version 16 of the SPSS programme by applying various statistical tests. A conceptual model has been built based on the findings, showing different factors and how these factors affect the behaviour of male consumption. The market is full of domestic and foreign brands with various types of products such as ayurvedic products, herbal products and now day-to-day products explicitly intended for men's skin, all of which will contribute to the potential growth of this cosmetics market. Consumers these days prefer cosmetic products of natural origin to synthetic products. Performance, branding and, to some degree, ads play an important role in promoting the use of these cosmetic products by customers.

Author(s) Details

Dr. Abdullah Bin Junaid
Department of Health Sciences, Saudi Electronic University, Riyadh, Kingdom of Saudi Arabia.

Waquar Ahmed

Department of Health Sciences, Saudi Electronic University, Riyadh, Kingdom of Saudi Arabia.

Reshma Nasreen

Department of Management, Jamia Hamdard, New Delhi, India.

View Book :- https://bp.bookpi.org/index.php/bpi/catalog/book/300