Targeting Methodologies for International Agribusiness, the Case of Protected Geographical Indication Radicchio Rosso di Treviso | Chapter 7 | An Overview on Business, Management and Economics Research Vol. 5

 This division analyzes a specific pattern of selection to categorize the most suitable overseas country for the commercial publicity of the Treviso Radicchio Rosso PGI. Study also compares some picked countries in consideration of draw up the ranking of five ideal countries with its own government. The concept of agribusiness as a hypothetical framework is since allure inception naturally guide the notion priceless chain. Back in mid-20th century, growing bonds between services experience and agricultural result had already happened identified.The specific reasoning considers many variables, chosen intentionally selecting eligible markets, and ultimately draws up a constant ranking of the five best nations. A projected approach to international business development requires an study of the different alien markets so as to identify and select the nations that offer the best freedom. Using the Overall Market Opportunity Index (OMOI) technique, the most potential different market is recognized. The most pertinent signs for each of the seven classifications that are used to evaluate their appeal are highlighted in this place. According to the research, Denmark is the top market for Treviso Radicchio separation methods. Accordingly, policy and trade implications are talked, and opportunities for future research into emerging accompanying issues are suggested. The brisk changes in behaviours, the increasingly urgent digestive needs, a growing large group of young people forecast unprecedented business-related impacts in demand. These determinants are associated with the desires to taste typical Italian fare, with customs intensely receptive concerning modern marketing blueprints, facilitated by new allocation technologies. Enhancing the ranking study techniques that concede possibility be applied to choose all-encompassing agribusiness goals for Made in Italy resourcefulnesses will increase their competitiveness globally.

Author(s) Details:

Antonio De Pin,
Department of Economics, Agricultural Economics Ca' Foscari University of Venice, Italy.

Fiore Mariantonietta,
Department of Economy, Agricultural Economics University of Foggia, Foggia, Italy.

Please see the link here: https://stm.bookpi.org/AOBMER-V5/article/view/12539