This affiliate discusses the interceding effects of public culture on the relationship 'tween social publishing marketing forms and SMEs’ performance in Abu Dhabi UAE. The traits of social media shopping such as mutual, fast and cheap manage more attractive to most guests to use social media as their shopping channel. The study specifically looks at by what method social television platforms like Facebook, WhatsApp, Twitter, and electronic mail affect the operations of SMEs in the United Arab Emirates. The research working a quantitative approach and secondhand survey questionnaires to collect the dossier from the respondents between Abu Dhabi SMEs managers and owners. SPSS and AMOS were used to analyze the dossier. The data disclosed that the direct relationships betwixt Facebook, WhatsApp, Twitter and Email and SME Performance. Also, the results confirmed that social mediate the relationship middle from two points Facebook, WhatsApp, Twitter and Email and SME Performance. Thus, it is hoped that the projected research model improves the UAE SMEs efficiency.
Author(s) Details:
Saeed Khalfan Rashid Al-Hameli,
Abu
Dhabi, United Arab Emirates.
Please see the link here: https://stm.bookpi.org/ACST-V9/article/view/12617
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