The present paper studies the digital presence of Omani mass media houses from business analytics. It highlights the adoption of websites, social media platforms, and other online channels by these organizations. This gives valuable insight into the media landscape of Oman. The study examines web analytics data, including Alexa rankings, bounce rates, user time on websites, and visitor demographics. This analysis could offer insights into user engagement and the reach of these outlets. It uses web analytics, social media analytics and potentially other data sources to assess the digital performance of Omani media outlets.
Author
(s) Details
Murtaza M. Junaid
Farooque
College of Commerce & Business Administration, Dhofar University,
Salalah, Sultanate of Oman.
Hamza Mohiuddin
Touro University’s Graduate school of Technology, United States of America.
Mohammed Aref
College of Commerce & Business Administration, Dhofar University,
Salalah, Sultanate of Oman.
Abdul Rashed
College of Commerce & Business Administration, Dhofar University,
Salalah, Sultanate of Oman.
Mohammed Abdul Imran
Khan
College of Commerce & Business Administration, Dhofar University,
Salalah, Sultanate of Oman.
Please see the book here:- https://doi.org/10.9734/bpi/srnta/v10/2529
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