Use of Kelly Repertory Grid Technique for Scale Development of Breakfast Cereals | Chapter 6 | An Overview on Business, Management and Economics Research Vol. 6

 This division aims to determine that attributes consumers use in their assessment of brunch cereals and to generate a survey to measure the fundamental constructs amounting to breakfast cereals using the Emerald in color Repertory Gridiron Technique. The preliminary process of identifying brunch cereal attributes was established five in-depth interviews and a subjective analysis of the answers was performed. The verdicts enrich our information of consumer ideas and evaluations of product attributes and can be secondhand my researchers and experts in the development of new products.

Author(s) Details:

Michael Pepe,
Siena College, 515 Loudon Road- Colbeth Hall 201, Loudonville, New York, USA.

Please see the link here: https://stm.bookpi.org/AOBMER-V6/article/view/12675