This phase uses CFAO Motors as a case study to explore Aftersales aids and customer satisfaction. The community for the study includes all landowner of vehicles who incessantly service their vehicles accompanying CFAO Motors, whether under warranty a suggestion of correction, to enjoy the aftersales services. A all-inclusive approach was used in the data accumulation through questionnaire presidency. The analysis used Kano’s Model and Kendall’s Cooperative of Concordance. The result indicates that the superficial requirement accounted for 67% while the “must-be” necessity represented 37%. The customers ordered solving questions through maintenance, accuracy of proof and competency of service technicians as the top three preference of their assessment of aftersales services. In accordance with the study, CFAO Motor must be a customer-principal organization to create unending relationships accompanying its customers through the exercise of successful marketing strategies to improve business conduct.
Author(s) Details:
Isaac Tweneboah-Koduah,
Department
of Business Studies, Garden City University College, Kumasi, Ghana.
Please see the link here: https://stm.bookpi.org/AOBMER-V6/article/view/12793
No comments:
Post a Comment