The aim of the research was to investigate the effects of
Covid-19 and the response strategies employed by companies. They found five
separate economic sectors. The companies and sectors selected are: hospitality
(presidential hotel), health care (New Yale Haven Hospital), development
(Innoson Vehicle Manufacturing), finance (Radix Pension Managers) and the oil
and gas (Seplat Petroleum) industries. The research adopted the method of
cross-sectional survey and produced data through desk analysis of secondary
materials, telephone interviews, and chats on social media. Fifteen (15)
top-level members of the targeted organisations made up the population of the
sample. With literary discussions, the results were recorded thematically. In
several of these companies, COVID-19 has been shown to have a negative impact
on business activities, resulting in the loss of significant company sales. The
study further revealed that the predominant response strategies of most
organisations included improved communication, diversification and
innovativeness. The study therefore, recommended hat there is need for firms to
develop and sustain effective response strategies that will enable them
mitigate the impact of Covid-19 and it's associated uncertainties.
Author (s) Details
O. Gabriel, Justin Mgbechi
Department of Management, Faculty of Management Sciences, Rivers State
University, Port Harcourt, Nigeria.
Chika-Anyanwu, Hannah
Department of Management, Faculty of Management Sciences, Rivers State
University, Port Harcourt, Nigeria.
Georgewill, Ibiba Ambie
Department of Management, Faculty of Management Sciences, Rivers State University,
Port Harcourt, Nigeria.
Georgewill, Onengiyeofori Soye
Department of Management, Faculty of Management Sciences, Rivers State
University, Port Harcourt, Nigeria.
Mrs. Tende, Ibiere
Department of Management, Faculty of Management Sciences, Rivers State
University, Port Harcourt, Nigeria.
Nsirimovu, Ernest Alechi
Department of Management, Faculty of Management Sciences, Rivers State
University, Port Harcourt, Nigeria.
View Book :- https://bp.bookpi.org/index.php/bpi/catalog/book/276
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