This study identifies and analyzes pictorial and multimodal
metaphors used in the editorial cartoons created by the Saudi cartoonist
Abdullah Jaber to depict the impact of smartphones and social media platforms
on the lives of Saudis from 2011 until 2020. The internet, smartphones and
social networking have reshaped the conventional means of communication and
people’s understanding of interaction and conversation. Over the past few
decades, the development of Conceptual Metaphor Theory and the distinction
between monomodal and multimodal discourse have inspired academics to
reinvestigate pictorial and multimodal metaphors. All editorial cartoons
analyzed in this study were taken from the cartoonist’s accounts on Twitter and
Instagram @jabertoon. The analysis reveals that multimodal verbo-pictorial
metaphors are more common than monomodal pictorial ones, which facilitates
viewers' interpretation of the cartoonist's intended meanings. Jaber’s artistic
work is not meant only to entertain or amuse his readers; his cartoons are not
supposed to be conveyed as merely comical works of art. Rather, he utilizes his
cartoons to communicate messages and reflect values that users of social media
platforms might overlook. His main interest is to highlight the potential
consequences that can arise due to social media platforms. Besides, the
analysis reveals the negative impact of smartphones and social media platforms
on Saudi users, which is consistent with research findings. Further research is
needed to explore and analyze the kinds of humor in Saudi editorial cartoons
and examine Saudis’ perception and appreciation of humor and how it relates to
audience background and exposure.
Author(s)
Details :-
Muna I. Alahmadi
Department of Languages and Translation, Taibah University, Madina, KSA.
Please see the book
here :- https://doi.org/10.9734/bpi/rraass/v9/8504E
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