Doodling as Intentional Art: Self-Expression as Idea Generator in Brand Marketing and Visual Communication | Chapter 11 | Recent Research Advances in Arts and Social Studies Vol. 1

 This study delves into the nuanced idea of doodles as a form of self-expression, specifically among Malaysian youths, through a quantitative inspection of their perceptions. The research checks how doodling ventures influence idea production, foster self-confidence, and influence decision-making processes in the framework of brand marketing. Contemporary optical researchers have critically scrutinised the study of subject and objects of a person's experience and purpose behind doodles. In this chapter, we survey the multifaceted roles of doodles in nonverbal communication and assess in what way or manner their contextual utilisation impacts two together individualistic expression and services decision-making concerning brand preferences. Furthermore, we investigate the volume of doodles to serve as able to be seen with eyes representations of complex information. The basic research in this study takes the form of a survey and chemical analysis, focusing on the ideas of young adults in Malaysia concerning trifling. Overall, the survey findings declare that doodling is indeed seen as a creative form of self-verbalization. However, the correlation betwixt doodles and intentional art remnants inconclusive. Among Malaysian minority, doodles are primarily regarded as representative expressions, risking a central role in self-correspondence construction and the bulge of individualism. While scribbling serves as a highly personal method of communication and criticism on personal experiences, the established practice of using doodles for plan development is not usually encouraged. The survey results also censure the effectiveness of nonchalant art styles, like doodles, in branding and shopping practices. Responses were mixed concerning the application of such styles for imaginative marketing approaches. These judgments underscore the need for further search to comprehensively understand the potential of tinkering to shape cultural news through self-expression and its influence on services decision-making in the world of branding

Author(s) Details:

Stephen T. F. Poon,
Asia Pacific University of Technology & Innovation, Integrated Sustainability & Urban Creativity Centre, Malaysia.

Please see the link here: https://stm.bookpi.org/RRAASS-V1/article/view/12382