This study delves into the pivotal role of technology in
driving service innovation, considering the prominence of the service sector in
today's economy. Services, being intangible and dynamic, present unique
challenges and opportunities for innovation. The research focuses on
understanding how technology catalyzes improvements in service offerings, thereby
enabling organizations to gain sustainable competitive advantages in existing
markets and to explore new market opportunities. Key areas of investigation
include organizational capability, marketing capability, service innovation
strategies, and the interplay between Service-dominant logic and
Resource-advantage theory. Through an examination of these factors, the study
aims to illuminate the ways in which innovative technology enhances service
innovation and contributes to organizational success. The current study defines
service innovation as a change of the specific innovation dimensions related to
various characteristics of service. The Service- dominant logic focuses on the
intangible and dynamic resources also recognizes technology as one of the bundled,
informational operant resources that benefits service innovation and Resource –
advantage theory is emphasis on competences, value proposition, and operant
resources which can be leveraged to develop innovation practices to produce
superior organization performance. The outmoded role of technology as source to
improve efficiency in the firm continues valid.
Author(s) Details:
Satish Pandurangji Rewatkar,
Dy Chief Business Development and City Marketing, Brihanmumbai
Municipal Corporation, Mumbai, India.
Abdul
Kadar Jilani Mansuri,
Commerce
Department, G S College of Commerce, Wardha, Maharashtra, India.
Please see the link here: https://stm.bookpi.org/CPSTR-V8/article/view/14105
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