This chapter investigates the private banking development in
Italy to highlight the challenges and opportunities in business models. Private
banking indicates the provision of banking and financial services to customers
with significant assets and characterized by financial needs or other needs not
easily standardized. For some time now, also in Italy private banking services
have been influenced by new market dynamics, new technologies and rapidly
changing competition. We investigate private banking services and the evolution
of the private banking market in Italy, with particular attention to the
optimal effort by private banking to provide a service, that is not only highly
personalized, but also increasingly automated. The results show the main
private banking operators and the type of customers served. Through the study
of a concrete case, the chapter highlights how the group’s optimal effort in
training its private bankers and understanding customers in every aspect, from
the simplest to the most complex, has made it possible to guarantee the best
consultancy in creating value in the financial, social security and insurance
fields, always with the utmost transparency and confidentiality for the
protection of the client’s assets. This chapter contributes to the literature
investigating private banking from an organizational perspective and providing
new points of view for the consolidation of private banking activity in Italy.
Author(s) Details:
Domenica Federico,
Faculty of Economics, eCampus University, Novedrate (CO), Italy.
Francesco Napoli,
Faculty of
Economics, eCampus University, Novedrate (CO), Italy.
Antonella Notte,
Faculty of Economics, eCampus University, Novedrate (CO), Italy.
Please see the link here: https://stm.bookpi.org/CRBME-V5/article/view/14182
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