The theory of
customer preference is applied in this chapter to model consumer desire to
revisit the same restaurant. As a result, theoretical findings show that the
quality of the service of the server, the taste of the food, the atmosphere of
the restaurant, customer satisfaction with the meal price, the total budget of
the customer, the discount rate of the coupon, the sales tax rate and the
tipping rate may affect the intention of the consumer to revisit the same
restaurant I tried to use the consumer preference principle to frame a model
for the purpose of customer review that can be used to present how and why a
customer will return "in the future" to the same restaurant.
Furthermore, a simple algorithm is also suggested for calculating a coupon
discount rate for restaurant owners / managers. The key contribution of this
chapter is to frame an economic theoretical model for the intention of the
customer to revisit the same restaurant, which may be useful in the creation of
empirical models for further research into this issue.
Author
(s) Details
Dr. Tin-Chun Lin
School of
Business and Economics, Indiana University – Northwest, Gary, IN 46408, USA.
View Book :- https://bp.bookpi.org/index.php/bpi/catalog/book/276
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