Monday, 25 August 2025

Digital Transformation for Sustainable Rural Entrepreneurship: Bridging Innovation and Inequality through Social Solidarity Models | Chapter 6 | New Advances in Business, Management and Economics Vol. 9

 

The digital transformation of rural entrepreneurship is an increasingly urgent priority in both regional and global development policies. The digitalization technology transformation of entrepreneurship has positive impacts, but also increases inequality and disrupts the Sustainable Development Goals (SDGs). This study aimed to examine the impact of digitalization technology transformation on rural entrepreneurship and explain its mitigation efforts using exploratory sequential mixed methods. The policy acceptance model method was used to reduce uncertainty in analyzing entrepreneurial behavior patterns. This mixed method was used to perform authenticity of context, measurement, or control, and generalisation through two stages. The first stage used the exploratory design method to examine the qualitative data. The second stage employed an explanatory design to describe quantitative information. Data were collected using questionnaires and semistructured interviews equipped with ethnographic observations. The results showed that the digitalization technology transformation of rural entrepreneurship supports various new potentials. These include decent work opportunities, family entrepreneurship, and local economic growth. However, the technology increases inequality and the fear of traditional markets that could disrupt the achievement of other sustainable development goals (SDGs). This inequality and the risk of uncertainty could be mitigated by the social solidarity economic transformation business model based on the potential of local humanist wisdom. The results showed a humanist social solidarity economic system (SSE) model that could reduce the impact of this inequality. The SSE model of social innovation could fill the void of social entrepreneurship theory because it is humanist and different from the established materialistic capitalist socio-economic model. Therefore, this study could provide scientific information and implications for social and institutional policies. It could also contribute to the literature on new institutional and social entrepreneurship innovation theories related to the wave of Kontratieff Schumpeter. Therefore, this study is expected to fill the void in the new institutional theory and socio-cultural entrepreneurship literature.

 

Author(s) Details

P. Eko Prasetyo
Department of Development Economics, Faculty of Economics, Univesitas Negeri Semarang, Indonesia.

 

Andryan Setyadharma
Department of Development Economics, Faculty of Economics, Univesitas Negeri Semarang, Indonesia.

 

Please see the book here:- https://doi.org/10.9734/bpi/nabme/v9/5934

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