The digital transformation of rural entrepreneurship is an
increasingly urgent priority in both regional and global development policies.
The digitalization technology transformation of entrepreneurship has positive
impacts, but also increases inequality and disrupts the Sustainable Development
Goals (SDGs). This study aimed to examine the impact of digitalization
technology transformation on rural entrepreneurship and explain its mitigation
efforts using exploratory sequential mixed methods. The policy acceptance model
method was used to reduce uncertainty in analyzing entrepreneurial behavior
patterns. This mixed method was used to perform authenticity of context,
measurement, or control, and generalisation through two stages. The first stage
used the exploratory design method to examine the qualitative data. The second
stage employed an explanatory design to describe quantitative information. Data
were collected using questionnaires and semistructured interviews equipped with
ethnographic observations. The results showed that the digitalization
technology transformation of rural entrepreneurship supports various new
potentials. These include decent work opportunities, family entrepreneurship,
and local economic growth. However, the technology increases inequality and the
fear of traditional markets that could disrupt the achievement of other
sustainable development goals (SDGs). This inequality and the risk of
uncertainty could be mitigated by the social solidarity economic transformation
business model based on the potential of local humanist wisdom. The results
showed a humanist social solidarity economic system (SSE) model that could
reduce the impact of this inequality. The SSE model of social innovation could
fill the void of social entrepreneurship theory because it is humanist and
different from the established materialistic capitalist socio-economic model.
Therefore, this study could provide scientific information and implications for
social and institutional policies. It could also contribute to the literature
on new institutional and social entrepreneurship innovation theories related to
the wave of Kontratieff Schumpeter. Therefore, this study is expected to fill
the void in the new institutional theory and socio-cultural entrepreneurship
literature.
Author(s) Details
P. Eko Prasetyo
Department of Development Economics, Faculty of Economics, Univesitas
Negeri Semarang, Indonesia.
Andryan Setyadharma
Department of Development Economics, Faculty of Economics, Univesitas
Negeri Semarang, Indonesia.
Please see the book here:- https://doi.org/10.9734/bpi/nabme/v9/5934
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