This study explores the fascinating connection between culture and societal responses to pandemics. A significant issue for public health is influencing how the broader public reacts to pandemics. The preventive actions (such as donning masks and minimizing group gatherings) that aid in mitigating the spread of pandemics have been shown to be inadequately implemented in various places during the most recent pandemic influenza, the 2009–10 H1N1 pandemic, and the ongoing COVID-19 outbreak. Regional differences in public preventive intervention were observed; owing to cultural values variables.
Across the continents 209 COVID-19 pandemic-affected
countries reportedly adopted standard preventive protocols for COVID-19, but
the pandemic spread and onslaught showed different patterns in different
countries. Humans have a natural tendency to maintain or not maintain physical
distance from one another. This tendency stems from a nation's culture, which
is ingrained in its national heritage and traditions. The current pandemic
scenario offers a governmental and societal level opportunity to study how flexible
and adaptable cultures are between pandemic responses. In this study, culture
was defined using Hofstede's dimensions Individualism/Collectivism. An
exploratory case-study methodology was taken after employing a post-positivist
approach. The study findings indicated collectivism encourages faster and more
effective COVID-19 responses and hence suggests cultural adjustments for the
purpose of infectious disease preventive intervention.
Author(s) Details:
Gautam Kr. Ghosh
Health Research Institute, Kolkata, & NACO, India.
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