Nowadays,
online shopping is a common practise because customers feel comfortable
purchasing things from their home or workplace. When the peak season comes, one
of the key reasons for the excitement of customer shopping is that they do not
have to wait in long lines at the physical store to purchase goods and services
because customers can buy products directly from online facilities. Past
scholars have defined what customers consider to be risks with the advent of
technology, which is their key concern in the decision-making process when
shopping through internet shopping as well as in online shopping. Purchasing
actions in Malaysia for purchasing goods and services. There were a total of
138 valid responses collected from the survey. Convenience sampling methods in
this study have been modified for young consumers. Instruments for data
collection are questionnaires that use delivery methods that are
self-administered. To analyse the results, the Structural Equation Model
Partial Least Square (SEM-PLS) version 3.0 was used. The Partial Least Square results
have confirmed the model's fitness in the studied population. Similarly, path
analysis results showed that the expectations of practical risk by customers
have impacted their internet shopping intentions in the purchase of goods and
services.
Author
(s) Details
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia.
Nik Alif Amri Nik Hashim
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Malaysia.
Zaimatul Awang
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Malaysia.
Fadhilahanim Aryani Abdullah
Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Malaysia
Siti Rohana Mohamad
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia.
Siti Afiqah Zainuddin
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia.
Dr. Tahirah Abdullah
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Malaysia.
View Book :- https://bp.bookpi.org/index.php/bpi/catalog/book/348
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