The present study identifies the major push factor and major
pull factor influencing tourist visits to the tourism destination of Bali,
Indonesia. Bali Province is not endowed with natural resources to drive its
economy but rather relies heavily on tourism as its leading sector in achieving
economic growth. Against the backdrop of Bali's heavy dependence on tourism, it
is necessary to conduct an analysis of how to survive the fierce tourism
competition. Visitors can explore ancient temples, attend traditional dance
performances, and participate in Balinese ceremonies and rituals, providing
them with a deeper understanding of the island's cultural identity. Push
factors are those that make a person want to travel and they are mainly
internal psychology motives. The pull factor is an external factor that affects
a person's travels to fulfill needs or desires. The person will choose one
destination that fulfills their needs and desires. This research uses
qualitative and quantitative analysis which uses factor analysis and
descriptive qualitative. Result of this research shows that there are three
major push factors namely status and personal development (F2), culture (F1),
and inter-personal relationship (F4), and there are four major pull factors
namely people (F10), atmosphere and climate (F6), security and hygiene (F11),
and opportunities for outdoor activities (F12) the tourists visit Bali tourism
destination, Indonesia. Novelty of this research, there are three major push
factors and there are four major pull factors the tourists visit to Bali. From
the moment travelers set foot on the island, they are greeted with genuine
smiles and gracious hospitality, leaving a lasting impression and beckoning
them to return. Whether seeking relaxation, adventure, or spiritual
rejuvenation, Bali promises an unforgettable journey that leaves a lasting
impression on all who visit.
Author(s) Details:
Made Antara
(Lecturer)
Tourism Doctoral Program and Tourism Master Program, University of Udayana,
Bali, Indonesia.
Putu Udayani
Wijayanti (Lecturer)
Agribusiness Study Program and Agrotourism Courses, Faculty of Agriculture,
University of Udayana, Bali, Indonesia.
Please see the book here:
https://doi.org/10.9734/bpi/cpassr/v1/395
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