Analysis of Startup Lightning Expansion Business Strategies in China | Chapter 12 | Theoretical Key Issues and Practical Development Trends of China’s Digital Economy

This paper delves into the concept of Lightning Expansion, a strategic approach inspired by the Blitzkrieg strategy employed during World War II. By examining the rapid expansion of enterprise scale and market area, Lightning Expansion aims to create industry leaders through economies of scale and market globalization. Utilizing the example of Pinduoduo, a high-growth e-commerce company in China, the study discusses the success factors that align with the principles of Lightning Expansion.

 

Author (s) Details

 

Minqi Zheng
Saxo Fintech Business School, University of Sanya, Sanya, 572000, China.

 

Wenbo Lyu
Saxo Fintech Business School, University of Sanya, Sanya, 572000, China.

 

Yuxin Wang
Saxo Fintech Business School, University of Sanya, Sanya, 572000, China.

 

Jiajun Yin
Saxo Fintech Business School, University of Sanya, Sanya, 572000, China.

 

Zhennan Wang
Saxo Fintech Business School, University of Sanya, Sanya, 572000, China.

 

 

Please see the book here:- https://doi.org/10.9734/bpi/mono/978-93-48388-89-6/CH12