This paper distinctly focuses on the potency of media in
fast changing world scenario. How media create the perception of the people by
deceptive coverage that has a direct impact on Public Policy. Additionally, the
conclusive extractive focal point of this paper is whether public policy can
regulate misinformation of the media. Policies are designed by legislature,
Implementing by executives, media play the role of mediator between the state
& society, shows the collection of public reaction on policies. This kind
of reciprocal outlook strengthened the Dynamics between the state and society.
Post World War II media engagement increased to form the opinions and encounter
rational shift in building societal integration. Communication advances were
made through wire and radio leading to promotion & improvement of
electronic aid for navigation.
Establish ethical measures to synchronize the media with relevant message spread to the public will help policymakers during the implementation process. This study assess responsibility aspect of media must account under Public Policy. Thus, this paper explores different factors determining or influencing media coverage and effecting Policymaking. Also, it interprets how political consensus changes and affect media coverage. Though, the crucial nature of the political system is from time to time manipulating the media to conquer the electoral system, the media must contain themselves in a constantly changing political atmosphere and maintain ethics of journalism. Policymakers protect Public interest, mass awareness, reduce monopoly, emphasize on media market competition. Create the balance media institution, securing their freedom of publication & enterprise, must maintain equilibrium with citizen’s easy access to information and media's increasing appetite for commerce.
Author(s) Details:
Jyotsana Mahor,
Indian Institute of Public Administration, New Delhi, India.
Please see the link here: https://stm.bookpi.org/RRAASS-V6/article/view/13727
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