Impact of Mass Media on Cervical Cancer Screening and Awareness | Chapter 9 | Achievements and Challenges of Medicine and Medical Science Vol. 10

Background: Rising incidence of Cervical cancer besides being preventable and curable is quite an alarming situation. Lack of awareness in underdeveloped countries is one of the main reasons for its progress. This study aims to discover the role of mass media in cervical cancer and its screening awareness and what input we have given to its awareness.

Materials and Methods: This is a Descriptive study conducted at the OPD of Gynecology and Obstetrics Department, Shaikh Zayed Hospital, Lahore, Pakistan from 1st August 2022 to 31st October 2022. Participants were selected via a convenient sampling technique. Data was analyzed through SPSS version 24.

Results: Among all the respondents, 17% agreed that mass media has contributed to cervical cancer awareness while 83% were not familiar with the disease. Additionally, 93% and 7% of respondents had poor and good understanding, respectively. Moreover, 36% of respondents attained information from doctors/health care workers. Whereas, 68% and 32% of respondents had found mass media imperative and had not found significant in cervical cancer and its screening advocacy, respectively.

Conclusion: The study revealed a poor understanding of cancer due to a lack of awareness but with the help of health care workers, and mass media, respondents’ knowledge of cervical cancer and its screening may be enhanced as well and awareness of their health spectrum may broaden.

In Shaikh Zayed Hospital, cervical screening is up to the mark and every gynecological patient gets followed with cervical screening and managed accordingly. The institution raises awareness by counselling the patients regarding screening and getting their children vaccinated. It arranges seminars, class lectures, and OPD assignments to raise awareness.

 

Author (s) Details

 

Ayesha Shahid
Shalamar Hospital, Lahore, Pakistan.

 

Amna Javed
Department of Obstetrics and Gynaecology, SZH, Lahore, Pakistan.

 

Amna Kazi
Department of Obstetrics and Gynaecology, SZH, Lahore, Pakistan.

 

Faryal Irfan Abbasi
Federal Government Polyclinic Hospital, Islamabad, Pakistan.

 

Muhammad Ikram
Department of Obstetrics and Gynaecology, SZH, Lahore, Pakistan.

 

Rukiya Tariq
University of the Punjab, Lahore, Pakistan.

 

Please see the book here:- https://doi.org/10.9734/bpi/acmms/v10/1923

Media’s Obfuscation Effect on Policymaking: A Need to Regulate Misinformation | Chapter 9 | Recent Research Advances in Arts and Social Studies Vol. 6

This paper distinctly focuses on the potency of media in fast changing world scenario. How media create the perception of the people by deceptive coverage that has a direct impact on Public Policy. Additionally, the conclusive extractive focal point of this paper is whether public policy can regulate misinformation of the media. Policies are designed by legislature, Implementing by executives, media play the role of mediator between the state & society, shows the collection of public reaction on policies. This kind of reciprocal outlook strengthened the Dynamics between the state and society. Post World War II media engagement increased to form the opinions and encounter rational shift in building societal integration. Communication advances were made through wire and radio leading to promotion & improvement of electronic aid for navigation.

Establish ethical measures to synchronize the media with relevant message spread to the public will help policymakers during the implementation process. This study assess responsibility aspect of media must account under Public Policy. Thus, this paper explores different factors determining or influencing media coverage and effecting Policymaking. Also, it interprets how political consensus changes and affect media coverage. Though, the crucial nature of the political system is from time to time manipulating the media to conquer the electoral system, the media must contain themselves in a constantly changing political atmosphere and maintain ethics of journalism. Policymakers protect Public interest, mass awareness, reduce monopoly, emphasize on media market competition. Create the balance media institution, securing their freedom of publication & enterprise, must maintain equilibrium with citizen’s easy access to information and media's increasing appetite for commerce.

Author(s) Details:

Jyotsana Mahor,
Indian Institute of Public Administration, New Delhi, India.

Please see the link here: https://stm.bookpi.org/RRAASS-V6/article/view/13727

Commodification in Mass Media’s Educative Function in Kenya: A Review | Chapter 14 | Modern Perspectives in Language, Literature and Education Vol.

 Since colonial times, the educational function of the media has had a significant impact in Kenya. The influence of mass media in influencing current worldviews—how people see and live in the world—has resulted in societal change. Because humans are primarily creatures of habit, and mass media contents are generally repetitive and unreflective, the power of mass media in reinforcing commodification and economic rationalist presuppositions is substantial. Because the visuals and messages in the media are based on philosophical ideas and principles that do not emerge naturally over time, They should be submitted to an actual evaluation since social and cultural influences are products of a fundamental and directing commitment at the centre of human understanding. From the premise that there is no such thing as media neutrality. The goal of this research is to look into the influence of mass media's educational function in developing consumers' core beliefs. The study looks into the role of the media in disseminating unfavourable economic rationalism and commodification narratives in particular. The author advocates for a careful, well-considered, and philosophically coherent approach to thinking on, evaluating, and responding to the processes by which mass media educates its audience.

Author (s) Details

Benson Kamary
Evangelia University, California, USA and Trinity International University, Illinois, USA.

View Book :- https://stm.bookpi.org/MPLLE-V6/article/view/2317