The “New Competency Challenges for Journalism and Communication Transformation in Thailand under the Disruption of Digital Technology in the 21st Century” | Chapter 6 | Recent Trends in Arts and Social Studies Vol. 5

“New Competency Challenges for Journalism and Communication Transformation in Thailand under the Disruption of Digital Technology in the 21st Century” aims to study 1) the relevant current situation, and 2) the future demands relevant to competency development in Jounalism & Communication in Thailand.  Mix methods are quantitative research with e-questionaire among  48 academia and qualitative research by Focus Group Discussion among 10 stakeholders from all levels.  The digital competencies framework offers a map for students to reflect on their skills, build skills based on their interests, and practice articulating their competencies to different audiences.

The overall results were in line with the needs of the digital disruption, which are driving journalists to develop skills in digital multimedia, digital multitasking, or mastering with digital media capacity, i.e. handling information using cutting-edge digital technologies. Thus, journalism and communication education in the current digital era must be agilely incorporated into the ecosystem of digital technology, including humanism, digital media, and other relevant educational pedagogies.  

Author(s) Details:

Kamolrat Intaratat,

School of Communication Arts, International Program ASEAN Communication, The Research Center of Communication and Development Knowledge Management (CCDKM), Sukhothai Thammathirat Open University (STOU), Nonthaburi, Thailand.

Please see the link here: https://stm.bookpi.org/RTASS-V5/article/view/11372

National Sovereignty of Thailand to Create Own Brand of Democracy | Chapter 3| Recent Trends in Arts and Social Studies Vol. 5

Thailand's sovereignty is adequately protected against Western meddling and her internal peace is maintained by the cohesiveness of the Thai population, Thailand may finally create her own kind of democracy without fully embracing the capitalist economy. The study shall argue here that the sovereignty of the nation is necessary for Thailand to develop her own version of Democracy based on three assumptions. Rapid economic growth in Thailand has also led to significant use of natural resources, resulting in rising environmental challenges. The first one is based on the premise that full implementation of Western democracy would entail a set of economic values which are contradictory to some Eastern values, and would finally result in the identical chaotic society full of drug abusers and materialistic individuals as has already occurred in the western society. Under the influence of capitalist values, the traditional structure that in the past supported moral principles and upright behaviour is now disintegrating. This virtual communication, which is made up in part of exchanges between people beyond national and cultural boundaries, encourages people to believe that moral principles and upstanding behaviour are merely beliefs and that sometimes breaking them has no negative legal or physical repercussions.The second assumption is based on the claim that demands for democratization in Eastern countries are in fact veiled threats of capitalism. The third assumption contends that the Western democratic model will lessen the morality of the citizen. Thailand could develop her own version of democracy with her own economic system that results from the accumulation and adaptation of Thai traditions and culture. 

Author(s) Details:

Anawat Bunnag,

Faculty of Liberal Arts, Mahidol University, Salaya Campus, Thailand.

Please see the link here: https://stm.bookpi.org/RTASS-V5/article/view/11369

ODL Integrated with Innovative Communication and Digital Media to Empower All Levels of Farm Sectors to be Smart Farmers: A Recent Study | Chapter 9 | Research Highlights in Agricultural Sciences Vol. 9

 This study shows in what way or manner contemporary ideas and mathematical television can authorize Thailand's farm manufacturing at some level and maybe joined into ODL to best meet client needs. Eight main farm directors from four favorable farms engaged in either-located studies utilizing concerning qualities not quantities research procedures like dossier plan and interview forms. It again fashioned benefit of content reasoning. The real results of by virtue of what ODL entrenched accompanying creative ideas and mathematical radio can enable all levels of farm subdivisions under the "SDGs" are named. The key findings involve “ODL joined accompanying Innovative ideas and mathematical radio must be: 1) started for the right reasons of some turmoil; 2) alert the certain demands, questions and some exceptional; 3) fit accompanying the existent framework to a degree existent causing trouble foundation, that is, farms and ICT; 4) best operating with all shareholders accompanying a great deal participatory processes; and 5) an appropriate creative ideas and forms design to fit accompanying all laborers’ circumstances, that is, intimate friendship, education, governmental, and a great deal participatory channels two together connected to the internet, offline, and joined.

Author(s) Details:

Kamolrat Intaratat,
Faculty of Communication, Sukhothai Thammathirat Open University, Bangkok, Thailand.

Please see the link here: https://stm.bookpi.org/RHAS-V9/article/view/9475

Development of Non- Linear Forecasting Model during International Tourists Arrival to Thailand| Chapter 7 | Current Aspects in Business, Economics and Finance Vol. 9

 The purpose concerning this chapter search out develop non-uninterrupted forecasting models for anticipating international tourist arrivals in Thailand utilizing data from 1998 to 2014. This dossier was tested utilizing the seasonal part root test (HEGY-test extent translation). Based on this test results, it was discovered that the number of worldwide tourist arrivals to Thailand was impacted apiece seasonal whole root procedure all the while the study period. As a result, two together the MS-VAR model and the AR model are used to forecast this data for Thailand's future. The practical findings concerning this study concluded that in extreme seasonal periods, AR (2)-MLE, AR (2)-MLE-bootstrapping, and AR(1)-ME-bootstrapping can be used to forecast the number of worldwide tourist arrivals to Thailand from now on years. In reduced season, however, only AR (1)-ME-bootstrapping maybe used to forecast the number of international visitor arrivals in Thailand for future years.

Author(s) Details:

Prasert Chaitip,
Faculty of Economics (1993-2017), Chiang Mai University, Chiang Mai, Thailand.

Chukiat Chaiboonsri,
Faculty of Economics, Chiang Mai University, Chiang Mai, Thailand.

Please see the link here: https://stm.bookpi.org/CABEF-V9/article/view/9300

The Framework and Statistical Methodology for Sugarcane Production in Thailand| Chapter 8 | Current Aspects in Business, Economics and Finance Vol. 6

 This phase investigates the statistical lineaments of technical efficiency (TE), that was evaluated utilizing Data Envelopment Analysis in a panel dossier setting (Panel DEA) with dossier obtained from sugarcane culture households in major domains of Thailand. A Panel Bootstrap Method is used to determine the statistical accuracy of Panel Data Envelopment Analysis. An examination of scale adeptness reveals that for two usually long years, the technical effectiveness analysis of farm households complicated in sugarcane production maybe adopted for policy approval based on bootstrapping DEA committee data approaches cause the mean of bootstrapping Panel DEA approach equal to the mean of DEA approach in the panel dossier setting in two together 2008 and 2011 only.

Author(s) Details:

Prasert Chaitip,
Faculty of Economics (1993-2017), Chiang Mai University, Chiang Mai, Thailand.

Chukiat Chaiboonsri,
Faculty of Economics, Chiang Mai University, Chiang Mai, Thailand.

Fawikorn Inluang,
Faculty of Business Administration, Thonburi University, LumPhun campus, LumPhun, Thailand.

Please see the link here: https://stm.bookpi.org/CABEF-V6/article/view/8742

Training Program Factors to Develop the Competency of Regional Operating Officer (ROO) in the Virtual Service Provider Office (VSPO) in Thailandca | Chapter 02 | Current Research in Language, Literature and Education Vol. 2

 The virtual regional service provider (VRSP) is a crucial management mechanism intended to implement the health service system's development plans and to bring all aspects of the health system together. However, no formal virtual service provider office (VSPO) has been established to support the executive's activities, and no operations practitioners have been deployed to build the capacity of regional operating officers (ROO) in each province. The goal of this article is to examine training programme characteristics that contribute to the development of ROO competency in Thailand's VSPO. The regional service provider has a decentralisation dimension to deal with local health issues, including a pastoral systems method.

Design/Methodology/Application: This is a descriptive study that used the structural equation model. The research sample included 274 executives and 664 practitioners in the Vice Chief of the provincial health office from each of the 12 regions; the study's tools included an executive questionnaire and a VSPO questionnaire; and the data was statistically analysed using three methods: exploratory factor analysis (EFA), second-order confirmatory factor analysis (second-order CFA), and path analysis (PA).

The variable model was made up of ten factors chosen from 40 variables: service plan and personal administration, summary to present to VSPO administrators, network management and team building, summary to adjust strategies, key performance indicator (KPI) and action plan, new management skills, system thinking, analytical thinking, synthesis thinking, conflict management style, and leadership; presentation of methods and data.

Originality/Value: The ten factors of the variable model of training programme factors to develop the competency of ROO in the VSPO in Thailand had high construct validity and were analysed using three methods, namely EFA, second-order CFA, and PA, which were appropriate for developing a training programme.

Author(S) Details 

Phongpisanu Boonda
Faculty of Public Health and Allied Health Sciences, Praboromarajchanok Institute, Thailand.

Aree Preedeekul
Faculty of Education, Naresuan University, Phitsanulok, Thailand.

Phataraphon Markmee
Faculty of Public Health, Naresuan University, Phitsanulok, Thailand.

View Book:- https://stm.bookpi.org/CRLLE-V2/article/view/5282