On Exploration of Challenges and Benefits of Affiliate Marketing to Banking and Finserv Companies | Chapter 9 | Contemporary Research in Business, Management and Economics Vol. 8

 

The low-risk and high-reward marketing and sales strategies have been drawing many takers for affiliate marketing, especially with the growing e-commerce boom in the country. Affiliates are motivated to integrate recommendations into their content because they earn revenue every time a reader purchases through their links. Present research work focuses on the benefits and challenges faced by affiliate marketing in banking and finance. It thereafter studies the hierarchical inter-relationships amongst them using the VAXO technique encrypted within ISM methodology.

 

Author(s)details:-

 

Anu Aggarwal
NAWADCO, Hauz Khas, New Delhi, Delhi, India.

 

Remica Aggarwal
MIT- SOER, MIT-ADT University, Pune, India.

 

Please See the book here :-  https://doi.org/10.9734/bpi/crbme/v8/7678C