The low-risk and high-reward marketing and sales strategies
have been drawing many takers for affiliate marketing, especially with the
growing e-commerce boom in the country. Affiliates are motivated to integrate
recommendations into their content because they earn revenue every time a
reader purchases through their links. Present research work focuses on the
benefits and challenges faced by affiliate marketing in banking and finance. It
thereafter studies the hierarchical inter-relationships amongst them using the
VAXO technique encrypted within ISM methodology.
Author(s)details:-
Anu Aggarwal
NAWADCO, Hauz Khas, New Delhi, Delhi, India.
Remica Aggarwal
MIT- SOER, MIT-ADT University, Pune, India.
Please See the book
here :- https://doi.org/10.9734/bpi/crbme/v8/7678C
