Showing posts with label alliance. Show all posts
Showing posts with label alliance. Show all posts

Wednesday, 12 March 2025

Caesar and the Plebeians: The Ambivalent Alliance in Plutarch’s Lives and Shakespeare’s Julius Caesar | Chapter 5 | An Overview of Literature, Language and Education Research Vol. 7

Dramatizing the alliance of Caesar and the commons, or the Caesarians, from Plutarch, Shakespeare traverses a contradictory historical situation. This article is a comparative study of the nature of the alliance between Caesar and the masses in Plutarch’s Lives and Shakespeare’s Julius Caesar.  It demonstrates that Plutarch pays a lot of attention to mapping the nature and the roots of the bond between Caesar and his supporters. Caesar exploits the mobs to gain power against other patricians. In fact, Caesar heeds the whims of the mobs and their interests, but he humiliates and degrades his fellow senators. His ambition is to transcend above his peers and gather full power in Rome. His means of achieving this dream is the alignment with the masses that help him thwart any senatorial decisions against him. Plutarch, however, portrays the Roman masses as clear, judgmental, and aware of Caesar’s political maneuvers. They review their alliance with him in light of his political activities. In contrast, Shakespeare starts Julius Caesar with the last war Caesar fought in his life and thus shows no interest in mapping the roots of his alliance with the people of Rome. He rather depicts the plebeians as naïve and gullible to the tricks and manipulations of Caesar. They show a taste of political awareness that is not accentuated in the play. Nevertheless, Shakespeare brings to the fore the power of rhetoric and its magical influence in formulating the perceptions and views of men. It was concluded that the Roman biography presents the mobs as sophisticated and judgmental with clear views about politics and politicians, whereas the Elizabethan play presents them as corrupt, selfish, and fickle. In the play, the innovative writer introduces the two sequential orations that show the magical influence of language on the minds of men. The study helps the modern reader understand how Shakespeare employed stories and events from classical antiquity to develop his own themes and ideas of human interaction and social dynamics. He demonstrates the magical power of eloquence in influencing people by using the Roman story to cut through the underlying currents of human nature. Shakespeare's viewpoint emphasizes the importance of language as a key subject.

 

Author (s) Details

Mufeed Al-Abdullah
Jerash University, Jordan.

 

Please see the book here:- https://doi.org/10.9734/bpi/aoller/v7/3131

Saturday, 4 September 2021

Study on the Challenge of Conservation of Strategic Change: A Case of Alliance Renault-Nissan-Mitsubishi | Chapter 7 | Current Approaches in Science and Technology Research Vol. 14

 There was a global financial and business catastrophe last year. Small and medium-sized businesses are increasingly failing, and the majority of them are attempting to produce the necessary profit to stay afloat. Furthermore, it has been discovered that this crisis is affecting large corporations that have either gone bankrupt or are on the verge of doing so. The following project will present and analyse Renault, Nissan, and Mitsubishi's strategic alliance. The existing external environment and the decision's drivers are discussed. The new tendencies in the automotive sector toward mobility, connection, and green products are examined in further detail. The alliance's model, as well as the results in terms of sales and development, are also given. During the preceding year, the three companies established a new cooperative scheme based on the "Leader-Follower" business model. This technique is also presented in a critical light. After that, a SWOT analysis is performed, and recommendations for future tactics are produced. The goal of this article is to look at the three firms' merger strategy and see how far a vision of transformation, of a better scenario, can be built. Also, to see if Renault, Nissan, and Mitsubishi would be able to compete effectively in domestic, hourly, and international markets as a result of their growing market share.

Author (S) Details

Ioanna Dimitrakaki
International Hellenic University, Department of Business Administration, Greece.

View Book :- https://stm.bookpi.org/CASTR-V14/article/view/2999