In times of crisis and uncertainty, individuals often attribute
blame to certain entities or people. The process of blame attribution plays a
significant role in shaping public perception and behaviour during a crisis.
During COVID-19, public perceptions of government effectiveness and
transparency have influenced blame attribution. This study examines the
relationship between blame attribution and the Theory of Planned Behaviour
(TPB) elements in influencing compliance with COVID-19 public health measures in
Australia. It reveals that blaming individuals, rather than governments,
surprisingly increases support for governmental regulations, highlighting the
complex interplay between blame attribution and public adherence to health
policies. The study underscores the importance of subjective norms and
behavioural control in shaping public responses. Key findings indicate that
while blame attribution towards different entities affects compliance
behaviours, subjective norms and behavioural control significantly influence
both self-protection intentions and support for government regulations. These
results suggest that understanding the dynamics of blame attribution and TPB
elements is crucial for developing effective health communication strategies
and public policy design, ultimately enhancing societal adherence to essential
regulations during health crises.
Author
(s) Details
KyuJin Shim
Communication and Media, IE University, 28046 Madrid, Spain.
Dashi Zhang
School of Culture and Communication & FBE, University of Melbourne,
Parkville VIC 3010, Australia.
Please see the book here:- https://doi.org/10.9734/bpi/nicass/v3/5313
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