In today's highly competitive business world, corporate
visual identity (CVI) plays a critical role in determining a company's success.
It is imperative for modern organizations to understand the interdisciplinary
nature of CVI to stay ahead of the game. This paper highlights the importance
of CVI as a competitive tool and emphasizes its essence, effective management,
and pragmatic components that appeal to stakeholders. The meta-analysis of
selected literature reveals significant implications for professionals in
graphic design, branding, corporate image management, brand design management,
and business strategy. The review of literature also underlines the value of
strategic thinking about CVI for modern firms. Therefore, it is essential to
continue researching the complex formula by which CVIs attract consumers. This
research should examine cultural or linguistic factors that may influence
stakeholders' perceptions and assess CVI's value from an art and design
perspective. In conclusion, incorporating the findings of this study will help
organizations stay ahead of the competition and succeed in today's fast-paced
business environment.
Author(s)details:-
Ania A Drzewiecka
School of Textiles and Design, Heriot-Watt University, UK.
Please See the book
here :- https://doi.org/10.9734/bpi/crbme/v8/8817A
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