On Exploration of Hierarchical Inter-Relationships amongst the Various Factors Affecting Banking Channel Optimization Strategies and its Effect on Consumers’ Satisfaction | Chapter 5 | Contemporary Research in Business, Management and Economics Vol. 7

 

The present research work explores various factors affecting banking channel/ services optimization and how it affects its clients/ customers’ perceptions and response behavior in India. It further explores the hierarchical inter-relationships amongst them using ISM methodology.

 

Author(s)details:-

Jyotin Jauhar
MIT-SOER, MIT-ADT University, Loni Kalbhor, Pune, India.

 

Remica Aggarwal
MIT-SOER, MIT-ADT University, Loni Kalbhor, Pune, India.

 

Please See the book here :-  https://doi.org/10.9734/bpi/crbme/v7/7662C