This study identifies and analyzes pictorial and multimodal metaphors
used in the editorial cartoons created by the Saudi cartoonist Abdullah Jaber
to depict the impact of smartphones and social media platforms on the lives of
Saudis from 2011 until 2020. The internet, smartphones and social networking
have reshaped the conventional means of communication and people’s
understanding of interaction and conversation. Over the past few decades, the
development of Conceptual Metaphor Theory and the distinction between monomodal
and multimodal discourse have inspired academics to reinvestigate pictorial and
multimodal metaphors. All editorial cartoons analyzed in this study were taken
from the cartoonist’s accounts on Twitter and Instagram @jabertoon. The
analysis reveals that multimodal verbo-pictorial metaphors are more common than
monomodal pictorial ones, which facilitates viewers' interpretation of the
cartoonist's intended meanings. Jaber’s artistic work is not meant only to
entertain or amuse his readers; his cartoons are not supposed to be conveyed as
merely comical works of art. Rather, he utilizes his cartoons to communicate
messages and reflect values that users of social media platforms might
overlook. His main interest is to highlight the potential consequences that can
arise due to social media platforms. Besides, the analysis reveals the negative
impact of smartphones and social media platforms on Saudi users, which is
consistent with research findings. Further research is needed to explore and
analyze the kinds of humor in Saudi editorial cartoons and examine Saudis’
perception and appreciation of humor and how it relates to audience background
and exposure.
Author(s)details:-
Muna I. Alahmadi
Department of Languages and Translation, Taibah University, Madina, KSA.
Please See the book
here :-https://doi.org/10.9734/bpi/rraass/v9/8504E
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