Overview on Using Television Commercials as Video Illustrations: Examples from a Money and Banking Economics Class | Chapter 14 | Current Strategies in Economics and Management Vol. 2

Video clips are an excellent way to enhance lecture material. Television commercials are a source of video examples that should not be overlooked. Television commercials are readily available on the internet. They are familiar, short, self-contained, constantly being created, and often funny. This paper describes several examples of television commercials that can be used to illustrate concepts taught in Money and Banking and Microeconomics courses. Sources of television commercials available on the internet are also presented.

Author(s) Details

David R. Bowes
Department of Management and Business Administration, Southeastern Louisiana University, SLU 10813, Hammond, LA 70402, USA.

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