Everyone earns cash intending to fulfil life goals. Cash is
employed for mundane also as exotic functions. It will be saved and invested
with to finance numerous goals like education, marriage, retirement and then
on. The wants will be each immediate and within the distant future. Cash will
be attained by operating for pay, by taking risks for profit associated degree
by investment and managing it to relinquish the financial gain. Behavioral
finance could be a comparatively new paradigm of finance, that seeks to
supplement the quality theories of finance by introducing behavioral aspects to
the decision making process. Early proponents of behavioral finance are thought
about by some to be visionaries. This research paper exhibits with key analysis
tools like factor analysis, binomial distribution, chi-square analysis,
correlation analysis and regression analysis with Three Hundred as the sample
size and the research was conducted within the Chennai city in India. This
paper is an attempt to comprehend and distinguish the importance of
psychological behaviour of individuals towards investment and decision making.
Author(s) Details
Khavi Priya Bagya Lakshmi
Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Affiliated to University of Madras, Chennai, India.
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Book :- http://bp.bookpi.org/index.php/bpi/catalog/book/191Author(s) Details
Khavi Priya Bagya Lakshmi
Shrimathi Devkunvar Nanalal Bhatt Vaishnav College for Women, Affiliated to University of Madras, Chennai, India.
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