Social Media Usage, Consumer Perceptions, and AI-Driven Platforms: An Empirical Survey-Based Study | Chapter 04 |New Ideas Concerning Arts and Social Studies Vol. 6

 

This study investigates the growing influence of AI-driven social media platforms on everyday communication practices and business activities. Using an exploratory survey-based design supplemented with contextual qualitative observations, the research integrates a structured literature review with descriptive quantitative and qualitative analysis. Primary data were collected through an online survey of 250 respondents from diverse age groups and occupational backgrounds, supplemented by contextual qualitative observations.

Findings indicate a steady increase in social media engagement over recent years, with individuals aged 15–25 emerging as the most active users. Most respondents reported spending two to five hours daily on platforms such as WhatsApp, YouTube, Facebook, and Instagram. Social media is widely perceived as useful for communication, entertainment, and business-related purposes; however, perceptions of reliability, safety, and security remain moderate. The study further identifies the expanding role of artificial intelligence in shaping user experiences through personalisation, automated content delivery, targeted advertising, and data-driven insights.

The results highlight the dual nature of AI-driven social media—enhancing usability and business efficiency while simultaneously raising concerns related to privacy, trust, and ethical use. These findings emphasise the importance of strengthening digital literacy, improving platform governance, and adopting responsible AI practices to ensure sustainable social and economic benefits as AI-enabled social media continues to evolve.

 

Author(s) Details :-

 

Mahasweta Ghosh
MSc Hospitality Management, NSHM, Durgapur, India.

 

Please see the book here :- https://doi.org/10.9734/bpi/nicass/v6/6824

Influence of Social Media Engagements on Satisfaction, Attitude, and Academic Expression: Exploring Behavior Patterns among Pre-Service Teachers | Chapter 4 | An Overview of Literature, Language and Education Research Vol. 2

This study focuses on the impact of social media use on pre-service teachers' satisfaction, attitude, and academic expression. Data were collected using a researcher-designed questionnaire and semi-structured interviews with 10 participants. A random sample of 264 participants, stratified by sex, year level, and social media use, revealed high usage rates for platforms like Facebook, Messenger, and TikTok. While average satisfaction levels were similar across genders, year levels displayed variations in attitudes towards social media engagement. Interestingly, no significant differences were found in how pre-service teachers utilized social media for academic purposes throughout their program. Individuals spending more time on social media reported higher satisfaction, and positive correlations emerged between all three variables – satisfaction, attitude, and academic expression. The thematic analysis also highlighted mixed feelings towards the pre-service teacher program, with many expressing the value of social media as a tool for communication, accessing resources, and staying motivated. The study recommends that integrating social media into pre-service teacher programs requires a unique approach, addressing concerns about information reliability and distractions while harnessing its potential to enhance educational environments.

 

Author (s) Details

 

Noli B. Ballara
Education Department, College of Education, Northern Iloilo State University, Estancia, Iloilo, Philippines.

 

Jomar Von R. Laforteza
Department of Biology, College of Arts and Sciences, Northern Iloilo State University, Estancia, Iloilo, Philippines.

 

Please see the book here:- https://doi.org/10.9734/bpi/aoller/v2/1028