E-Learning Use’s Antecedents and Challenges| Chapter 2 | Research Highlights in Language, Literature and Education Vol. 2

 COVID 19 universal has affected all the rules of life. Education is the only manufacturing that was completely transferred to connected to the internet mode private countries about the world particularly in the higher education.This study aims to describe the behavioral goal and e-learning use by the scholars of the Higher Institute of Management of Sousse thanks to accomplishment expectancy, work expectancy, friendly influence and facilitating environments. These variables are the basis of the Unified Theory of Acceptance and Use of Technology (UTAUT) grown by Venkatesh et al. [1]. A total of 204 valid questionnaires were composed from students being knowing the online education during the lock unhappy period. All of the variables' ranges of UTAUT’s model were subjected to principal component analysis engaging varimax rotation in SPSS.The various dimensions were resolved and the items that do not have good loadings (taller 0.5), and displays contributions above 0.3 on many factors were removed. At the end and similar to previous researches, all of the ranges developed by Venkatesh and others. [1] appeared expected strong predecessors in family to e-learning use. Consequently, all the theories were supported.

Author(s) Details:

Ines Soltani,
Laboratory for the Valorisation of Natural and Cultural Heritage, Higher Institute of Management of Sousse, University of Sousse, Tunisia.

Jamel-Eddine Gharbi,
Faculty of Law, Economics and Business Administration of Jendouba, Laboratory for the Valorisation of Natural and Cultural Heritage, Univsersity of Jendouba, Tunisia.

Please see the link here: https://stm.bookpi.org/RHLLE-V2/article/view/8929

Consumer’s Process of Adopting Imported Products: Main and Moderating Effects| Chapter 1 | Insights into Economics and Management Vol. 4

The method of adopting an imported product by the customer varies somewhat from adopting a domestic product. Many of the differences relate to the design of the product, such as the phases where the process and its context impact the process, while other differences relate to the country of origin of the product being imported. They typically prefer to associate the product with a country when consumers decide to follow an imported product. There are ties to history, concepts and social practises that are typical of this relationship in the country of origin. However, the dominant degree of business growth in the country of origin seems to be the most influential. The level of the market, in addition, The development that prevails in the buying country (where the customer resides) also tends to play a role. This analysis therefore explores (1) the steps taken by the consumer in the process of accepting imported goods, (2) the impact of the process on the intention of the consumer to buy, (3) the influence of the degree of market growth of the country of origin of the imported product on the intention of the consumer to buy, and (4) the mitigating effects of social influence and previous knowledge of the product on the process. The findings of a survey of 491 participants from Mexico and the United States revealed: 1) a chain of explanations showing sequential impacts from customer expectations to behavioural actions in the process. Purpose, to pick products, to analyse products, to approve products, and to  Intention to buy, 2) major differences in the intent of the buyer to buy due to the distinct intention to buy, 2)  The mechanism used for the adoption of imported goods and the effect on the level of market growth  Method, and 3) a moderating impact on the process of social control and prior product awareness  Adopting goods that are imported. The main theoretical and practical consequences of the findings are also  Contemplated.

Author (s) Details

Dr. Miguel Sahagun
High Point University (HPU), USA.

Dr. Arturo Z. Vasquez-Parraga
University of Texas Rio Grande Valley (UTRGV), USA.

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