From Cart to Click: Understanding Consumer Attitude towards Technology Enabled Online Grocery Shopping | Chapter 2 | Science and Technology - Recent Updates and Future Prospects Vol. 6

Online grocery shopping is trending worldwide as one of the most expedient e‑commerce practices. Many people have started purchasing their groceries online and this has allowed the researchers to identify and analyse the factors that influence the consumers for making online purchases. We have observed that until around 5 years back, the daily grocery requirements of the Indian consumers were fulfilled by the local Kirana store and to some extent by the emerging hypermarkets/supermarkets. But, with the popularity of the internet and the penetration of smartphones into the daily lives of people, several online grocery stores have been able to penetrate the Indian markets. The busy lives of people especially the urban working population, make online grocery shopping a popular choice. With traditional households still being widely spread in Indian society, online companies need to have a resounding approach to influence the buying habits and shopping patterns of consumers. The aim of this study is to understand the attitude of Indian consumers toward online grocery shopping and determine the factors that influence the consumer decision making to shop for groceries online. In this paper, we have comprehensively explored different areas associated with online grocery shopping and this study can be advantageous for online grocery retailers to articulate effective policies to gain customer confidence toward online grocery shopping. First, in-depth interviews with 20 to 25 people were conducted to have an overall impression of the views of Indian consumers on shopping the groceries online. Then, a survey with a well-thought-out questionnaire was circulated to around 150 people. The total number of complete responses was collected from 125 people. The primary data was collected and analysed to determine the consumer attitude towards online grocery shopping. The findings of the study show that the consumers are influenced by various factors like time-saving and convenience provided by online grocery shopping platforms. The result indicated that 64% of the respondents shop for groceries online, yet a considerable population was still comfortable shopping through the traditional brick-and-mortar stores. They are also influenced by the quality of products and the return policy as well as the level of comfort while using the online shopping website/ app. We have also been able to understand the reasons that prevent people from online shopping. Some people find themselves lacking the technical skills to shop online, but most people who do not shop online like going to the market personally. In the case of online shopping, an area of concern for most shoppers is trusting online applications. People are concerned about the privacy of their personal information while shopping online and need the thoughtfulness of the retailers to encourage more consumers to opt for online shopping platforms.

 

Author (s) Details

 

Dr. Deepshikha Aggarwal

Department of Information Technology Jagan Institute of Management Studies, Delhi, India.

Deepti Sharma

Department of Information Technology Jagan Institute of Management Studies, Delhi, India.

Archana B Saxena

Department of Information Technology Jagan Institute of Management Studies, Delhi, India.

 

Please see the book here:- https://doi.org/10.9734/bpi/strufp/v6/12355F

Study on Marketing in Restaurants with a Presence on the Web: The Influence of Communication and Attributes Valued by Customers | Chapter 5 | Modern Perspectives in Economics, Business and Management Vol. 8

 The empirical study focused on restaurant companies having a web presence in Viana do Castelo, Portugal, with the goal of understanding the impact of communication and customer-valued features on these companies' marketing.

A questionnaire survey was created and disseminated around numerous restaurant companies and their respective consumers in order to finish this study.

Based on the findings, it was discovered that a decent location, the environment, and friendly service are the most important factors in attracting new consumers, particularly those who are female. This will help the company's recommendations to new customers, as this is how the majority of clients arrive at the restaurant for the first time. Social media and internet intermediaries, on the other hand, appear to play a role in how individuals learn about these businesses. As a result, we recommend that restaurant firms place a bigger investment on the three most important traits to customers, as well as on social media and online intermediaries, especially for women.

Author (S) Details

Maria Filipa Mourao
Polytechnic Institute of Viana do Castelo, Portugal.

Pedro Miguel Carvalho
Polytechnic Institute of Viana do Castelo, Portugal.

View Book :- https://stm.bookpi.org/MPEBM-V8/article/view/3649

Marketing Strategy for Murabahah Financing Products at Islamic Rural Banks in East Java Indonesia | Chapter 9 | Current Strategies in Economics and Management Vol. 4

This study aims to identify the characteristics of the marketing strategies used by Islamic Rural Bank (IRB) in East Java. A number of recommendations were further explored in the results of individual studies that had been carried out previously on IRB in East Java. Marketing in this study is intended as an effort to acquisition and retention of IRB customers. This research is a literature study using secondary data to answer research questions. Secondary data is obtained from scientific literature published and published online. The search engine used is Google Scholar with the keyword [BPRS murabahah "East Java" marketing]. Using this keyword, 271 search results were obtained. This number is quite relevant to the situation of Islamic economic research in Indonesia. About 90% of this amount can be accessed completely by researchers. After that, the researcher reads one by one the article to get a description of the marketing strategy that is carried out in association with the results of the research concerned. Only research that discusses murabaha or wider (general funding) is taken for further analysis. Through this procedure, 16 relevant studies were found and could be used for further analysis. Data is then analyzed using the logic of research, related theories, the results of similar research from data and the results of research in a broader context. At the end, a number of recommendations can be taken to develop a better framework and therefore a better marketing strategy. This study recommends the use of alternative SWOT methods to formulate strategies such as SPACE marketing strategy and AWOT marketing strategy.

Author (s)  Details

 Edi Santoso Wiyono
Faculty of Economics, Universitas Muhammadiyah Ponorogo, East Java, Indonesia.

Rashidah Mohamad Ibrahim
Faculty of Economics and Management Sciences, University Sultan Zainal Abidin, 21300 Kuala Nerus, Terengganu, Malaysia.

View Book :-  http://bp.bookpi.org/index.php/bpi/catalog/book/198