Association between Farmers’ Profile Characteristics and the Effectiveness of Televised Farm Broadcast Programmes in Andhra Pradesh | Chapter 2 | New Horizons of Science, Technology and Culture Vol. 8

 

Television is the most powerful audiovisual medium, evolving from its humble beginnings in 1936. In today's world, it has grown into a huge network for mass information and mass entertainment. As an effective medium of mass communication, television plays a crucial role in the agricultural sector, making proper planning and execution of farm broadcast programmes essential for bringing about desired changes in agricultural communities. The present study was taken up to investigate the relationship between the profile characteristics of televiewing farmers and the effectiveness of farm broadcast programmes. The study was conducted in Andhra Pradesh using an ex-post facto research design. Out of the 13 districts of Andhra Pradesh, four districts were selected randomly. Two mandals from each district and two villages from each mandal were selected randomly. After listing out the total number of farmers who have television sets, 15 farmers from each village were chosen by a simple random sampling method; the total sample size became 240. The primary data were collected by using a pre–tested interview schedule. To convert the data into meaningful findings, statistical tools such as the Correlation coefficient (r) and Multiple Linear Regression (MLR) were used. The findings indicated that, out of sixteen profile characteristics selected, thirteen, viz., age, education, farming experience, socio-economic status, innovativeness, mass media exposure, marketing orientation, risk orientation, economic orientation, scientific orientation, extension contact, social participation and training exposure had significant relationship with the effectiveness of farm broadcasts. The other profile characteristics such as farm size, annual income and cropping intensity, did not show any relationship. The MLR analysis found that all 16 profile characteristics of televiewing farmers put together explained about 78.64 per cent variation in the effectiveness of farm broadcasts. The remaining 21.36 per cent is due to the extraneous profile characteristics, which were not considered under study. The profile characteristics, namely socio-economic status, mass media exposure, risk orientation, economic orientation, scientific orientation, extension contact and annual income were found to be positively significant at the 0.01 level of significance. The variable social participation was found to be positively significant at the 0.05 level of significance. This study concludes that farm broadcast programmes provide a comprehensive understanding of agricultural technologies and effectively supplement knowledge gained through training programmes. Due to its audio-visual component and comprehensive nature, the effectiveness of farm broadcasts increases with increasing training exposure. Future studies may include additional profile characteristics like achievement motivation, management orientation, previous knowledge, production orientation, planning orientation, price situation, input accessibility, etc., which are likely to affect them and which are beyond the present study, and may also be studied.

 

 

Author(s) Details

M. V. Krishnaji
Regional Agricultural Research Station, Maruteru, Achraya N. G. Ranga Agricultural University, West Godavari District, Andhra Pradesh, India.

 

T. Gopi Krishna
Mekapati Gowtham Reddy Agricultural College, Udayagiri, SPSR Nellore District, Andhra Pradesh, India.

 

Please see the book here :- https://doi.org/10.9734/bpi/nhstc/v8/7052

A Construction and Administration of Attitude Scale for Measuring the Effectiveness of Farm Broadcast Programmes in Andhra Pradesh State of India | Chapter 9 | Advances and Challenges in Science and Technology Vol. 7

 The aim of the study search out construct and execute the attitude scale to measure influence of farm broadcast programmes in Andhra Pradesh state of India. The problem statement of the study is, skilled is no proper tool available to measure the influence of farm broadcast programmes, hence an work was made to build an instrument i.e., effectiveness scale and executed to selected peasants.  The research methodology is that, the Likert system of summated rating process was employed in the research methods to construct attitude scale on influence of farm broadcast programmes. One hundred and forty – eight assertions covering all facets of subject viz., influence, were collected all-encompassing review of literature, expert opinion and through individual experience engaged of agricultural continuation and the said affidavits were edited on the action of criteria suggested by Thurstone and Chave, Likert and Edward.Data study and research findings is, originally selected 148 declarations were, subjected to judge’s belief on a five-point continuum varying from most relevant to least appropriate viz; most appropriate, relevant, undetermined, less relevant and slightest relevant accompanying scoring patterns of 5, 4, 3, 2 and 1. Sixty judges responded back by shipping their judgment. The scale principles i.e., t-values were computed for 148 reports. The ‘t’ value effective or greater than 1.75 were decisively selected and included in the scale. Out of 148, only 62 declarations (Appendix II) found to have ‘t – profit’ more than or prepared 1.75 were finally contained in the scale.  To find out the dependability of the scale ‘split- half’ (Garrett and Woodworth, 1973) method was used. The sixty-two picked items were detached into two equal halves by odd-even arrangement (Singh, 1998). The two halves were administered alone to 50 televiewing farmers in a non-sample region. The score for each farmer was written separately for even and different questions based on five-point continuation i.e., 5,4,3,2 and 1 for positive report and vice-poetry for negative statement. Then, scores were calculate to get the total score of each televiewing farmer. The scores were endanger Pearson product-importance correlation cooperative (r) between the accidental and even-numbered part scores. The resulting coefficient is an estimate of the half-test dependability i.e., the reliability of the accidental-numbered parts, or the even-numbered parts, but not both linked.  The value of ‘r’ is 0.73, so, further the reliability cooperative of the whole test was computed utilizing the Spearman-Brown prophecy recipe because only half the number of articles were used so the dependability coefficient was reduced. Hence, in consideration of a better estimate of the reliability of the complete test we apply this fixing. The whole test reliability (rtt) was 0.84. According to Singh (1998), when the mean scores of two together groups are of narrow range, a reliability cooperative of 0.50 or 0.60 would suffice.  Hence, the constructed scale was trustworthy as the rtt was greater than 0.60. The sixty-two parts selected were organized randomly for fear that biased answers.For administration of the scale Andhra Pradesh state of India was selected intentionally, as the researcher hails from that state. Out of 13 localities of Andhra Pradesh 4 districts were picked randomly. From each picked district 2 mandals and each mandal 2 villages were selected randomly. There by total villages enhance 16 and from each center 15 televiewing farmers were picked randomly, skilled by total sample became 240.The last scale was then, administered to 240 televiewing peasants, selected to measure the influence of farm broadcasts. The respondents were requested to rate each statement on a five-point continuation from ‘strongly agree’ to ‘powerfully disagree’ with cut pattern of 5, 4, 3, 2, 1, respectively and notch pattern is reversed for negative declarations. After collection of dossier, the responses were classified as low, medium and high established the mean and standard deviation principles. The results of the study clearly displaying that, majority (46.25%) of the growers had medium level of effectiveness, understood by the rest with depressed (28.75%) and high (25.00%) level of influence.The theoretical and useful of implications of the study are the most of the farmers the farm broadcast programmes have medium level of influence due to socio-personnel and subjective factors like middle to infirmity, low instruction, low annual wage, medium to low levels of experimental orientation, risk orientation, shopping orientation, novelty. On the other hand, routine way of bearing farm broadcast programmes, untrained cadre as resource cadre, non-inclusion of farmers happening, case studies & success fictions, less emphasis likely to high advantage technologies like securing cultivation, terrace horticulture, organic farming, buttery, value adding etc. The contributions and approvals of the study is by taking the household and international market worth of other undertakings like; fisheries, poultry and sericulture, the inclusion needs to improve in ‘Pasidi Pantalu’ and ‘Annadata’ channels. As a public area channel, the coverage on accepted information needs to be decreased and replaced accompanying crop and other resourcefulnesses related facts.

Author(s) Details:

M. Venkata Krishnaji,
Department of Agricultural Extension, Regional Agricultural Research Station (RARS), Acharya N. G. Ranga Agricultural University, Maruteru - 534 122, West Godavari District, Andhra Pradesh, India.

T. Gopi Krishna,
Department of Agricultural Extension, Sri Mekapati Goutham Reddy Agricultural College, Acharya N. G. Ranga Agricultural University, Udayagiri - 524 226, S.P.S.R. Nellore District, Andhra Pradesh, India.

Please see the link here: https://stm.bookpi.org/ACST-V7/article/view/12206