The application under this research work is an extended form
of the previous study performed on two giants of the social networking sites
viz. Facebook and Instagram. This study includes the perception of young
generation towards these two social networking sites. For this, a homogeneous
group of students on a local college campus are used as the sample. An
additional feature of Interoperability which plays an important role in
exchange and make use of information between these two platforms generates a 8x8
game theory model. The study begins with the data analytical tools based on the
survey of the students. The reliability of the questionnaire, formed on the
basis of interactive parameters, is tested by using an appropriate reliability
test-Cronbach's alpha test. The graphical and descriptive statistics gives the
initial trends among the students. The regression analysis is carried out for
all the combinations of eight parameters of both Facebook and Instagram, where
the intercept data is collected as payoff values. This leads to the formation
of the two player Game theory model. As the final result, the optimum
strategies of each player and the value of the game is calculated. The
interpretation of the calculated values reflect the influence of decision making
for the optimum strategies under the game theory model.
Author(s) Details
Satyajit S. Uparkar Author(s) Details
Department of Computer Application, Shri Ramdeobaba College of Engineering and Management, Nagpur, India.
Dr. Nalini V. Vaidya
Department of Applied Mathematics, G. H. Raisoni College of Engineering, Nagpur, India.
Mrs. Kalpana G. Lokhande
Department of Applied Mathematics, Priyadarshini College of Engineering, Nagpur, India.
Priti C. Golar
Department of Information Technology, St. Vincent Pallotti College of Engineering and Technology, Nagpur, India.
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