The Role of Modern Media in Preserving African Moral Values and Promoting Economic Development in Ghana | Chapter 8 | New Advances in Business, Management and Economics Vol. 3

In the modern era of globalisation, the media have become a powerful tool that surpasses physical borders, facilitating the flow of ideas, information, and cultural manifestations around the globe. This paper delved into the effects of modern media on the preservation of traditional African moral values and economic development in Ghana. The paper is purely qualitative and relies mainly on related literature. Content and thematic analyses were employed. It was revealed that radio and television, especially in African contexts, serve as mediums for passing down cultural norms, values, and practices. The impact of modern media on moral ideals and cultural practices in sub-Saharan Africa is subject to variation depending on socio-economic conditions, rates of urbanisation, and levels of technical accessibility. By showcasing traditional music, storytelling, and other cultural elements, media platforms contribute to maintaining a sense of continuity in cultural identity. The ability to convey perceptions, hopes and dreams unrestricted on these platforms enables Africans to actively participate in shaping their cultural narrative. It was revealed that increased media consumption correlates with a rise in support for Lesbian, Gay, Bisexual, Transgender, Queer, or Questioning, Intersex, Asexual and More (LGBTQIA+) rights in Africa. Also, media can be used as a tool for exacerbating hate speech and propaganda. Media literacy programmes and public awareness campaigns can educate citizens about media's influence and encourage critical thinking. Education systems should integrate cultural education highlighting traditional values, history, and practices into the academic curriculum. Academic institutions should invest in research to continuously monitor media's impact on cultural values and economic development. In conclusion, the findings have shown that the media and the showcase of foreign media content have had both positive and negative effects on the economic development and preservation of Ghanaian and African traditional moral values.

 

Author (s) Details

 

Thomas Azagsiba Agana
Simon Diedong Dombo University of Business and Integrated Development Studies, Ghana.

 

Michael Pervarah
Simon Diedong Dombo University of Business and Integrated Development Studies, Ghana.

 

Lawrence Naaikuur
Simon Diedong Dombo University of Business and Integrated Development Studies, Ghana.

 

Please see the book here:- https://doi.org/10.9734/bpi/nabme/v3/4207

A Descriptive Study of the Relationship between Moral Values and Social Acts on a Sample of Students from the University of King Abdulaziz | Chapter 15 | Selected Topics in Humanities and Social Sciences Vol. 8

 In light of Max Weber's theory of action, the current study intends to determine the relationship between moral ideals and social acts in terms of various demographic characteristics (i.e., gender, location of residence, academic level, and academic specialisation) of some college students. It is tested on a group of 360 students at Jeddah's King Abdul Aziz University. The survey comprised a demographic data form as well as two measuring criteria: moral values and social action. The Arithmetic Mean, Standard Deviation, T-test, and Pearson correlation are used to make statistical calculations. The findings revealed that in the female sample, the correlation and congruence between moral principles and social deeds are significantly clearer than in the male sample, in village inhabitants than in civilians, and in college level (1-4) students than in college level students (5-8).

Author(S) Details

Seham Ahmed Alazab
Department of Sociology Faculty of Arts and Humanities - King Abdulaziz University, Jeddah, Saudi Arabia.

View Book:- https://stm.bookpi.org/STHSS-V8/article/view/4779

Da'wah Communication and Social Concern | Chapter 14 | Selected Topics in Humanities and Social Sciences Vol. 8

 History has recorded that the early generation of Muslims' implementation of Islamic da'wah is a magnificent example of the transformation process of great importance. It impacted the social, political, economic, and cultural aspects of Muslim societies, as well as their belief systems. Indeed, as Al-Ghazali noted in Ihya 'Ulumu al-Din, 'amar makruf nahi munkar' is the most crucial milestone of the great religions, and serves as the foundation for the prophet's arrival. The findings suggest that the message of da'wah isn't always effective in instilling social concern behaviours. To put it another way, the contents of a da'wah message must be contextualised to the social, cultural, economic, and political realities that have developed in society. In this approach, da'wah activity may be able to provide a solution to society's problems.

Author(S) Details

Budi Suprapto
University of Muhammadiyah Malang, Indonesia.

Datin Hasmah Zainuddin
University of Malaya, Malaysia.

View Book:- https://stm.bookpi.org/STHSS-V8/article/view/4778