The Conceptual Quandary of Informal Sector, Micro-Enterprises and Small-Scale Industries | Chapter 5 | New Innovations in Economics, Business and Management Vol. 2

 The phrase "informal sector," which encompasses informal, micro-enterprises, and small-scale industries (SSIs), concerns macro and micro difficulties that have yet to be adequately addressed by several publications on the subject. Despite the fact that the industry has become the engine of growth and sustainable development in many nations, policymakers are unsure of what it entails. As a result, governments, institutions, and organisations have been left to develop and adjust their own definitions to fit the goals of their programmes and their specific circumstances. As a result, this chapter examines the definitions proposed by various institutions and agencies, with the goal of renewing, if at all feasible, the debate on a clear definition of the informal sector for universal use. The goal is to highlight the difficulties that a lack of exact definition poses for policymakers, researchers, and practitioners, which must be addressed. It recognises that the SSI sector's variety necessitates that definitions be adjusted according to the environment in which the sector is being studied. However, the chapter concludes that using firm employment levels to gain consensus on a hypothetical universal definition of the informal sector would be the optimal and simplest approach to do so.

Author(S) Details

S. E. Edusah
Bureau of Integrated Rural Development (BIRD), Kwame Nkrumah University of Science and Technology (KNUST), UPO, Kumasi, Ghana.

View Book:- https://stm.bookpi.org/NIEBM-V2/article/view/4741

Sprouting Marketing Tactics for the Micro Cultural and Creative Industry | Chapter 1 | Modern Perspectives in Economics, Business and Management Vol. 3

 Individuals' material wants are gradually sublimated to the pursuit of life happiness and spiritual pleasure as a result of worldwide growth in industrialisation and digitization. Based on this phenomena, the Cultural and Creative Industry (CCI) was founded, and many businesses are focusing on culture, the environment, art, literature, and other areas. According to the literature, these businesses exist as microbusinesses or workshops run by a local foundation, and they are less capable of marketing, advertising, and connecting with new customer groups. Governments have paid more attention to the growth of the Micro Cultural and Creative Industry (MCCI) in recent decades, and have begun to adopt related subsidies, programmes, and professional mentoring mechanisms. However, the reason why MCCI is still having significant problems with product management and brand marketing remains a mystery. This information gap serves as the driving force behind this article. The purpose of the study is to determine the problem and assist MCCI operators and managers on how to determine their products for Profitable Core Trade (PCT) and develop marketing strategies that are appropriate for the industry. The findings and marketing suggestions offered in this study are designed to assist MCCI operators and enterprises in effectively establishing their own marketing strategies and channels, as well as proactive business growth.

Author (S) Details

Aleck C. H. Lin
Department of Arts and Creative Industries, College of the Arts, National Dong Hwa University, Shoufeng, Hualien, Taiwan.

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Advanced Study on Gender Based Utilization of Microfinance: An Empirical Evidence from District Quetta, Pakistan | Chapter 6 | Insights into Economics and Management Vol. 12

 During the year 2011, this study looked at the influence of microfinance on the gender-based income-generating activities of Khushhalli Bank Ltd clients in the Quetta urban zone. The primary data was acquired from 80 clients (60 beneficiaries and 20 non-beneficiaries) using a structured questionnaire and a cross-sectional experimental methodology. T-tests were used to assess the data that had been collected. In terms of increased company performance, the data reveal that microfinance has a beneficial influence on both male and female beneficiaries when compared to non-beneficiaries. It has no effect on the average sale revenue of both male and female microbusiness owners. While it has a considerable impact on male established micro-entrepreneurs' average net profit, average fixed assets, and average net worth, it has no effect on female established micro-entrepreneurs. When comparing gender-based company performance, it is clear that male-owned microenterprises are able to create higher revenue and net income. The same results are reached when fixed assets and net worth are increased. As a result, we can certainly state that male clients are better able to use microfinance services than female clients.

Author (S) Details

Prof. Abdul Naeem
Department of Management Sciences, Mir Chakar Khan Rind University, Sibi, Balochistan, Pakistan.

Dr. Sana-ur-Rehman
Department of Business Administration, NFC- Institute of Engineering and Technology, Multan, Pakistan.

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