Corporate Financial Stability: An Immutable Link between Going Concern and Earning Capacity of Firms| Chapter 6 | Current Aspects in Business, Economics and Finance Vol. 6

 Globally, financiers have become more concerned about allied survival than immediate economic gains. Most financial analysts use traditional richness metrics to gauge the monetary health of prospective firms immediately. However, these metrics are often lacking of the adequacy and precision wonted of the information they generate. Specifically, very productive valuations and firms’ financial stability versification are corporate finance indications which are not always next to with individualized industrialized analytics. This study aims to improve on this by equating the efficacy of the existing monetary health indicators of firms accompanying their perceived going concern indications generated utilizing the new measurement technique received in this study. Ex-post facto research was used in the study, that included 91 companies filed on the Nigerian Stock Exchange and the National Stock Exchange of India.  Data analysis method involves multivariate regression analysis, ANOVA and Pearson equating. Results indicate that the going concern percentage (GCR) introduced in this place study has significant relationships accompanying firms’ earning capacity, allied financial stability percentage, Altman’s Z-score and Enyi’s relative solvency ratio (RSR). Nevertheless, the current percentage (CR) returned no significant friendship with GCR, indicating that the effectiveness of the current ratio in deciding corporate solvency rank is seriously impaired in spite of changing financing example.

Author(s) Details:

Enyi, Patrick Enyi,
Babcock University, Ilishan-Remo, Nigeria.

Please see the link here: https://stm.bookpi.org/CABEF-V6/article/view/8740

Effects of COVID-19 on Financial Sector and the Role of Social Media as an Advertising Tool: A Case in Zimbabwe| Chapter 2 | Current Aspects in Business, Economics and Finance Vol. 3

 This paper examines how social media is used as an advertising medium in Zimbabwe and highlights the effects of COVID-19 on the financial sector. The study's goals were to determine how COVID-19 affected Zimbabwe's banking sector and to investigate the use of social media as a tool for advertising. An instance in Zimbabwe The study employed the qualitative research approach and used a self-administered interview schedule to collect respondents from ten (10) of Zimbabwe's top financial institutions. The difficulties found included anything from keeping cash and liquidity to changing operations (dropping profits and staff well-being). Also noted were the demands on financial institutions, particularly the development of fin-tech in the market to meet consumer needs. The relationship between social media contributions and the real-time context is what this study agrees should be the additional and new role of social media as an advertising tool. There are changes to the financial institutions' normal operations. The length of the crisis and the extent of its severity were yet unknown on a worldwide scale at the time of writing. The financial institutions in Zimbabwe had a once-in-a-lifetime opportunity to employ social media advertising to meaningfully interact and bond with their consumers during this time. In order to do this, it was necessary to change promotional tactics, evaluate the language used in advertisements, and acknowledge that customers experienced more anxiety than usual in the difficult circumstances.

Author(s) Details:

Enesiti Chirume,
Faculty of Humanities and Social Sciences, Catholic University of Zimbabwe, Hartfield, Harare, Zimbabwe.

Please see the link here: https://stm.bookpi.org/CABEF-V3/article/view/7975