Do Motivation Propensity and Business Reputation Influence Customer Perspective of Lagos State SMEs? | Chapter 6 | New Advances in Business, Management and Economics Vol. 7

Small and medium-sized enterprises (SMEs) play a crucial role in economic development and an inclusive society; hence, understanding the factors that influence customer perspective is essential for their growth and sustainability. The current study examined the effect of motivation propensity, opportunity pursuit and business reputation on the customer perspective of SMEs. A cross-sectional survey design was employed, and data were collected from 343 owner-managers of SMEs in Lagos State. Multiple regression analysis was used to analyse the data. The results showed that business reputation had a significant positive effect on customer perspective, and motivation propensity partially influenced this relationship. These findings suggest that SMEs should focus on fostering a culture of motivation and building a strong business reputation to enhance customer perspective and ultimately, their overall performance. Conclusion and recommendations for SME owners, managers, and policy-makers are discussed.

 

Author (s) Details

MAGAJI, Nanle
Business Administration & Marketing, Babcock University, Ilishan-Remo, Nigeria.

 

OLAFENWA, Abiodun Taiwo
Ronik Polytechnic, Ejigbo, Nigeria.

 

AKINTUNDE, Afolashade F.
Liberty University, Atlanta, Georgia.

 

Please see the book here:- https://doi.org/10.9734/bpi/nabme/v7/5211

Shenzhen Digital Economy Development Model | Chapter 5 | Theoretical Key Issues and Practical Development Trends of China’s Digital Economy

Shenzhen is seizing the strategic opportunity of global innovation resources transfer, focusing on high-end and high-quality scientific and technological innovation resources. Efforts are being made to increase the absorption of top talent, institutions, and advanced technological achievements. Implementation Drum—Encourage the preferential policies for R&D investment of multinational corporations, and actively introduce multinational corporations to the Asia-Pacific region. However, the cost of innovation in Shenzhen is very high, ranking fourth in the country, behind only Guangzhou, Beijing, and Shanghai. Shenzhen's strategic goal is to build a world-class scientific and technological innovation center with global influence.

 

Author (s) Details

 

Wenbo Lyu
Saxo Fintech Business School, University of Sanya, Sanya, 572000, China.

 

Zhiyao Cao
Saxo Fintech Business School, University of Sanya, Sanya, 572000, China.

 

Jiajun Yin
Saxo Fintech Business School, University of Sanya, Sanya, 572000, China.

 

 

Please see the book here:- https://doi.org/10.9734/bpi/mono/978-93-48388-89-6/CH5