Tourist Friendly Destination: Tourism Policy and Development Strategy in Kuala Lumpur | Chapter 7 | Perspectives of Arts and Social Studies Vol. 4

Tourist friendly destination is a concept that gives satisfaction to tourists through utilization dimensions of spaces, activities, and products. Therefore, this study aims to find the potential of tourist friendly destination through the tourism policy and development strategy in national and state context. The findings show that some aspects need to be emphasized and have similarities in each of tourism policy and development strategy at the national and state level. This shows that tourism policy and development strategy made at national level could be followed at the state level. The tourism policy and development strategy at state level will continue with added value accordance with the current situation and the existing physical characteristics. Accordingly, in Kuala Lumpur there is no obstacle exist to planned, managed and developed through the concept of tourist friendly destination, where it is in line with the requirements of tourism policy and development strategy at national and state levels.

Author (s) Details
Dr. Ahmad Nazrin Aris Anuar
Centre of Studies for Park and Amenity Management, Faculty of Architecture Planning and Surveying, Universiti Teknologi MARA, Shah Alam, Selangor Darul Ehsan, Malaysia.

Norajlin Jaini
Centre of Studies for Park and Amenity Management, Faculty of Architecture Planning and Surveying, Universiti Teknologi MARA, Shah Alam, Selangor Darul Ehsan, Malaysia.

Nur Idzhainee Hashim
Centre of Studies for Park and Amenity Management, Faculty of Architecture Planning and Surveying, Universiti Teknologi MARA, Shah Alam, Selangor Darul Ehsan, Malaysia

Firdaus Chek Sulaiman
Centre of Studies for Park and Amenity Management, Faculty of Architecture Planning and Surveying, Universiti Teknologi MARA, Shah Alam, Selangor Darul Ehsan, Malaysia

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